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There is a version of you that exists in boardrooms, in industry circles, in the minds of people who have never met you and it was built without your input. Here is what that is costing you, and how to take it back.

The moment a deal is placed in front of you is not the moment to start thinking about your value. By then, someone else has already done that thinking in their favour. Here is what you need to have in place before any deal conversation begins.

Access is not the problem. After 17 years inside a major American newsroom, I can tell you exactly what makes a journalist stop, read, and respond and none of it requires a publicist or a budget.